Where to invest in Europe?

Presenting risks and opportunities on international markets, EXPO REAL, Europe’s leading trade fair for property and investment, will be returning in October to offer guidance that will prove invaluable in these fast-moving times.


In 2017, real estate is still in demand and the industry appears optimistic about the road ahead. Furthermore, the fact that the European Central Bank is sticking to a policy of low interest rates is only improving matters. Interesting investment opportunities are set to become increasingly scarce as a result. We are also witnessing a turbulent period in politics. The EU is struggling to find its future direction. France’s new president is pushing for a stronger economic and political union, but this is countered by the uncertainty surrounding the consequences of the Brexit negotiations – for the UK and the European continent as a whole. The property industry is also keeping a keen eye on Donald Trump’s presidency, as it is not yet clear what effects this will have on investments in the US and Europe.

International markets and individual segments Germany is currently regarded as a safe haven; its federal parliamentary elections in September will not endanger political stability. Other markets are offering strong framework conditions, too, most notably; Spain, Sweden, Netherlands, Finland, France, and, as before, the UK. And the very best way to get to grips with these markets is by attending EXPO REAL. Europe’s leading trade fair for property and investment will be taking place in the German city of Munich on 4–6 October.

More than 1,800 property companies, towns, cities, and regions from across Europe, the US and Russia will be exhibiting and presenting their projects at the event.

More than 1,800 property companies, towns, cities, and regions from across Europe, the US and Russia will be exhibiting and presenting their projects at the event. Among the top ten exhibiting countries, the UK will be strongly represented – at its own country pavilion, and by many other exhibitors, including Glasgow City Council, Cushman & Wakefield LLP, Colliers EMEA, Knight Frank LLP and BlackRock. You can also expect to find further country pavilions from France, Switzerland, the Netherlands, Austria, Italy, Luxembourg, the US, and more.

The hotel, logistic, and retail asset classes also form a key part of the trade fair. Providing a home for the international hotel sector at EXPO REAL, the ‘World of hospitality’ and ‘Hotel lounge by PKF hotel experts’ are two shared stands that continue to grow, with 50 companies set to be represented there this year.

Expert opinions

What’s more, around 400 experts will be taking an in-depth look at the risks and opportunities on international markets as part of the extensive conference programme. The investment location forum, in particular, will focus on the UK, while the ‘hospitality industry dialogue’ will explore the hotel property market at length.

This year, the fair will also focus closely on technological innovation and digitisation. At the centre of this is the real estate innovation network (REIN), which wants to bring together international start-ups, technology companies and the property industry. Last year, there were, 768 exhibitors from 29 countries and 39,000 participants from 77 countries.